Pencil Drawing, Pastels Art and Frames
Chirrucos Gallery`s target markets are private and public art collectors, other artists, public institutions and commercial art galleries. Art collectors, artists, curators in public institutions invest in art because they understand the importance of arts and culture and collecting is pleasurable. These individuals are well educated, liberal minded and self-aware. My clients must believe in the value in order to invest in an artwork or invest in exhibiting my work. Value is determined by the success of the artwork and the success of the artist.
I have an extensive target market list in a database for marketing purposes. I will continue building relationships with these individuals and well as forge new ones through networking. Commercial art galleries are another target market. The advantage of having a commercial art gallery is that the director and staff will advertise, promote and sell my artwork to their clients (private and public art collectors and public institutions). This will allow me to concentrate more on the operations of my business.
For obtaining a commercial gallery it is written in CARFAC information for artists that “many commercial galleries prefer to seek out artist themselves, finding new talent through other artists on their roster or staff at other galleries. If this is the case, there are ways to subtly make yourself known”. The advice given is to get introduced by one of their artists or send invites to your shows and they will come to recognize your work and your name. I will advertise my exhibition to commercial art galleries in order to build relationships and work towards being representation with an appropriate gallery.
My ideal gallery will have a solid reputation in the arts community; the gallery must be good at promoting their artists and have a good number of collectors. There are thousands of South African visual artists trying to sell and exhibit their artwork.
Some are career artists, some make art part time, and many are hobby artists. Very few artists are able to concentrate of making artwork full time. Of the thousands of artists,
My artwork is priced competitively relative to other emerging artists. I want my work to be affordable to the average contemporary art buyer who values buying art.
My prices are also appropriately priced so that a commercial gallery would feel the artwork is affordable for their clients. The price will change depending on the size of the artwork and the medium. My prices will increase as my artwork sells and the perceived value increases. If a client is not happy with their purchase, then I will give a full refund if the work is returned within one week. I will give close friends and family 20% off the price of a private sale. There is no discount off the price of a gallery sale.
|Single Pencil Sketch||Frame||Single Colour Pastel|
R1300 for a 30 cm x 40 cm drawings
R2300 for a 60 cm x 42 cm drawings
R3000 for a 70 cm x 50 cm drawings
R3800 for a 86 cm x 60 cm drawings
R5000 for a 120cm x 86 cm drawings
A3 frame with glass cut out mount and back board –R750
A2 frame with glass cut out mount and back board –R 2500
A1 frame with glass cut out mount and back board – R 5000
A0 frame with glass cut out mount and back board –R 8000
R2500 for a 30 cm x 40 cm drawings
R3500 for a 60 cm x 42 cm drawings
R4500 for a 70 cm x 50 cm drawings
R7500 for a 86 cm x 60 cm drawings
R12 000 for a 120cm x 86 cm drawings